Estrategias de lectura

vallempresa.com

Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) to measure activity in specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state (heart rate, respiratory rate, galvanic skin response) to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.In a study from the group of Read Montague, the director of the Human Neuroimaging Lab and the Center for Theoretical Neuroscience at Baylor College of Medicine, published in 2004 in Neuron 67 people had their brains scanned while being given the "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi. Half the subjects chose Pepsi, since Pepsi tended to produce a stronger response than Coke in their brain's ventromedial prefrontal cortex, a region thought to process feelings of reward. But when the subjects were told they were drinking Coke three-quarters said that Coke tasted better. Their brain activity had also changed. The lateral prefrontal cortex, an area of the brain that scientists say governs high-level cognitive powers, and the hippocampus, an area related to memory, were now being used, indicating that the consumers were thinking about Coke and relating it to memories and other impressions. The results demonstrated that Pepsi should have half the market share, but in reality consumers are buying Coke for reasons related less to their taste preferences and more to their experience with the Coke brand.

   Skimming: Se trata de marcas de productos que estan en la mente de los consumidores e investigaciones hechas con refrescos en los EEUU.

C. Estrategias de lectura:

Skimming:

Palabras claves: neurociencias, cerebro, mercadeo.
Palabras repetidas:Marketing, consumer,Pepsi, Coke, brain..

Scanning:

Quienes hicieron estas investigaciones?

Donde se hicieron las investigaciones? En la universidad de Baylor.EEUU.

Con que tipo de productos?  Pepsi vs Coke.

Cuando se publicó la investigación? año 2004.

Marcadores:

Definición: is,

Tiempo: 2004.

Fuente wikipedia.org/english

Reflexión final, es un repaso, aprendiendo estructura de oración y manejo de los blogs y su utilidad.

taller final

Green marketing.

 http://www.ecollo.com/

Green marketing.
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.
The legal implications of marketing , call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.
According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing — new product development and communications and all points in between.The holistic nature of green also suggests that beside suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. an example of this will be the existence of varying social
FUENTE;WIKIPEDIA.ORG/ENGLISH.


a. CATEGORIAS LEXICALES Y  USO DEL DICCIONARIO:
1.Thus( de modo) , task(tarea) , retail(venta al por menor), claims(reclamos, Misleading,(desorientados.
2.  Tiempo verbal:presente simple:   Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. 
 Tiempo verbal futuro simple: an example of this will be the existence of varying social.
     



 3.idea principal: se trata del mercadeo que tiene relacion con la conservación del planeta, todas las estrategias aplicadas a mercadear productos ecológicos destinados al reciclaje y protección de los recursos naturales y la utilización  de los mismos.Ong, maestros y otros miembros de la comunidad estan implicados en esta actividades y desplegar la información  a todos los niveles...

 4.Categorias lexicales:
    Palabras de contenidos:marketing,.holistic.
    Palabras de función:of, the.
    Verbos:  are,provides.
    Adverbio:environmentally ,
    Adjetivos:green,trade.
    Preposiciones: beside,from.
    Cojunción::that, and.
    Cognados verdaderos:Association,products.
    Cognados falsos:no veo.
    Prefijos:Misleading,overstated.
    Sufijos:
B. Estructura de la oración:
-Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

 frase nominal:     Thus green marketing
nucleo de la frase nominal:   marketing
frase verbal :incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

-an example of this will be the existence of varying social, environmental and retail definitions attached to this term
Frase nominal: an example of this
Núcleo: example
frase verbal: will be the existence of varying social, environmental and retail definitions attached to this term

-Environmental issues should be balanced with primary customer needs
Frase nominal:Environmental issues
núcleo de la frase: issues
frase verbal: should be balanced with primary customer needs.

neuromarketing

Palabras claves: neurociencias-mercadeo.

Recomiendo http://www.nestorbraidot,com/ es una pagina donde el autor nos habla sobre la nueva tendencia del mercadeo que nos ayuda a predecir la conducta del consumidor frente a estimulos publicitarios.......Actualmente estoy haciendo mi tesis sobre esta variable....

Tarea 4B: Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo.

Life and Influence of Edward Bernays

Vienna to Jewish parents, Bernays was a double nephew of psychoanalysis pioneer Sigmund Freud. His father was Ely Bernays, brother of Freud's wife Martha Bernays. His mother was Freud's sister, Anna.^[3] In 1892 his family moved to New York City, where he attended DeWitt Clinton High School.^[4] In 1912 he graduated from Cornell University with a degree in agriculture, but chose journalism as his first career. He married Doris E. Fleischman in 1922.

Born	November 22, 1891 Vienna, Austria
Died	March 9, 1995 (age 103) Cambridge (MA), United States

Born 1891 in

As a Jew who had witnessed the critical role that propaganda and mass media had played in creating anti-German sentiment in Britain prior to WWI and again during and after the Nazi's pseudo-democratic rise to power in Europe, Bernays felt that the same unleashing of irrational animosity could happen in any democratic society. According to the BBC interview with Bernays' daughter Anne, Bernays felt that the public's democratic judgment was "not to be relied upon" and he feared that "they [the American public] could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above". This "guidance" was interpreted by Anne to mean that her father believed in a sort of "enlightened despotism" ideology.

Fuente: http://en.wikipedia.org/wiki/Edward_Bernays

Respuesta a los enunciados propuestos:

Marcadores de Tiempo: Born 1891 in Vienna to Jewish parents (...), In 1892 his family moved to New York(...), In 1912 he graduated from Cornell University (...), He married Doris E. Fleischman in 1922.

Tipo de Texto: Es una secuencia u ordenamiento de tiempo.

Idea General del Párrafo: Este párrafo se habla los aspectos biográficos de la vida del Sr. Edward Bernays quién en vida fue uno de los padres del marketing moderno y de las relaciones públicas. Siendo uno de los primeros en intentar la manipulación de la decisiones de los consumidores a nivel de sus subconcientes, tenía la creencia de que la sociedad debia ser manipulada, siguiendo el "Comportamiento de Manada" manejado por Trotter.

Tarea 4A: Patrones de Organización de un Párrafo

Marketing is the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

Marketing is used to identify the customer, to keep the customer, and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature marketsand overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.^[2] It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Fuente: http://en.wikipedia.org/wiki/Marketing

Parte A. Seleccione un texto relacionado con su área de experticia.

1. Definición: Marketing

    Marcador Clave: Verbo To Be, conjugado en presente en su tercera persona del singular (en negrita y comillas).

(Marketing "is" the process by which companies create customer interest in products or services. It generates the strategy that underlies sales techniques, business communication, and business development. It "is" an integrated process through which companies build strong customer relationships and create value for their customers and for themselves).

Tarea 3 y 4: Técnicas de lectura: Predicción, Scanning y Skimming.

What Your MP3 Player Is Doing to Your Hearing

2

If you think that cranking your music won’t cause hearing problems until years down the road, you might want to keep reading.

Turns out, listening to MP3 players can cause immediate temporary changes in your hearing sensitivity, according to a new study in theArchives of Otolaryngology—Head & Neck Surgery.

Occupational noise exposure has been linked with hearing loss, so the impact of recreational noises (like noisy sports or activities) might now be a cause for concern, say the study authors. That’s because too much noise can lead to changes in a structure in your inner ear—the organ of Corti—that contains auditory sensory cells or ‘hair cells.’

To test the short-term effects of how an MP3 player affects your hearing, the researchers asked a group of people to listen to pop-rock music on an iPod nano for 1 hour. Then the scientists tested the subjects’ hearing against that of a group that didn’t listen to any music.

The results: Those who had listened to the MP3 player were more likely to test higher for levels of deterioration in the outer hair cells in their ear.

“The primary damage is concentrated on the outer hair cells, which are more vulnerable to acoustic overstimulation than inner hair cells,” note the study authors.

But these changes returned to normal by the time the next session took place, which leads the study authors to assume that the changes were only short-term. Still, they say that more research is needed to find out if the effects are cumulative.

“Considering the reduction in hearing sensitivity after listening to a [personal music player], these devices are potentially harmful,” write the study authors.


Fuente electrónica: http://blogs.menshealth.com/mh-news/what-your-mp3-player-is-doing-to-your-hearing/2010/06/23/

Tarea 3. Soluciones a las Interrogantes planteadas en la actividad:

1. De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?

R.: Lo primero que sugiere el título de este artículo y la imagen anexa, es una chica escuchando música a través de su reproductor MP3 haciendo "Zapping" a todo volumen desconociendo así sus efectos deletereos en la estructura auditiva.

2. ¿Cuál es la idea general del texto?

R.: Hacer de conocimiento de los lectores los efectos deletereos de los equipos personales para escuchar música en el oido, de los individuos expuestos a una sobreestimulación auditiva denotando estudios que dan soporte a este enunciado por parte de los investigadores.

3. ¿Que palabras se repiten?

R.: The, Hearing, Study, Music, Authors, Changes, Mp3 player, hair cells, noise, sensitivity, ear, test. Como verbo: Listen,

4. ¿Que palabras se parecen al español?

R.: Music, problems, cause, study, Archives, Otolaryngology, Occupational, recreational, structure, organ, effects, group, results, deterioration, primary, vulnerable, normal, reduction.

5. ¿Cuales son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?

R.: Considerando el contenido manejado por este artículo, el título refleja en buena manera la información que a los lectores captó su atención, aunado a esto se carece de palabras en negrita dentro del texto o subtitulo que delimiten la información.

6. ¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.

R.: Dada la demanda de los MP3 player a nivel mundial y el desconocimiento de su manejo adecuado trae como consecuencia el deterioro de la función auditiva, observada por un grupo de científicos en el área médica que desarrollaron estudios a un grupo de adolescentes para determinar la veracidad de esta hipótesis. El artículo en su primer párrafo capta la atención de sus lectores al mencionar que no se necesitan años para la pérdida de la capacidad auditiva. Como comentario final se expresa lo nocivo que son estos aparatos.

dunamuspremier

Welcome to my blog, I´m  Edith Morales.
Este espacio ha sido construido para intercambiar opiniones con todos ustedes.Soy maestrante del primer semestre de mercadeo, URBE.
Mis hobbies:leer,escuchar musica, viajar y estudiar......................