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Green marketing.

 http://www.ecollo.com/

Green marketing.
According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are Environmental Marketing and Ecological Marketing.
The legal implications of marketing , call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.
According to Jacquelyn Ottman, (author of Green Marketing: Opportunity for Innovation) from an organizational standpoint, environmental considerations should be integrated into all aspects of marketing — new product development and communications and all points in between.The holistic nature of green also suggests that beside suppliers and retailers new stakeholders be enlisted, including educators, members of the community, regulators, and NGOs. an example of this will be the existence of varying social
FUENTE;WIKIPEDIA.ORG/ENGLISH.


a. CATEGORIAS LEXICALES Y  USO DEL DICCIONARIO:
1.Thus( de modo) , task(tarea) , retail(venta al por menor), claims(reclamos, Misleading,(desorientados.
2.  Tiempo verbal:presente simple:   Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. 
 Tiempo verbal futuro simple: an example of this will be the existence of varying social.
     



 3.idea principal: se trata del mercadeo que tiene relacion con la conservación del planeta, todas las estrategias aplicadas a mercadear productos ecológicos destinados al reciclaje y protección de los recursos naturales y la utilización  de los mismos.Ong, maestros y otros miembros de la comunidad estan implicados en esta actividades y desplegar la información  a todos los niveles...

 4.Categorias lexicales:
    Palabras de contenidos:marketing,.holistic.
    Palabras de función:of, the.
    Verbos:  are,provides.
    Adverbio:environmentally ,
    Adjetivos:green,trade.
    Preposiciones: beside,from.
    Cojunción::that, and.
    Cognados verdaderos:Association,products.
    Cognados falsos:no veo.
    Prefijos:Misleading,overstated.
    Sufijos:
B. Estructura de la oración:
-Thus green marketing incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

 frase nominal:     Thus green marketing
nucleo de la frase nominal:   marketing
frase verbal :incorporates a broad range activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

-an example of this will be the existence of varying social, environmental and retail definitions attached to this term
Frase nominal: an example of this
Núcleo: example
frase verbal: will be the existence of varying social, environmental and retail definitions attached to this term

-Environmental issues should be balanced with primary customer needs
Frase nominal:Environmental issues
núcleo de la frase: issues
frase verbal: should be balanced with primary customer needs.