miércoles, 4 de agosto de 2010

Tarea 4B: Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo.


Life and Influence of Edward Bernays
Vienna to Jewish parents, Bernays was a double nephew of psychoanalysis pioneer Sigmund Freud. His father was Ely Bernays, brother of Freud's wife Martha Bernays. His mother was Freud's sister, Anna.[3] In 1892 his family moved to New York City, where he attended DeWitt Clinton High School.[4] In 1912 he graduated from Cornell University with a degree in agriculture, but chose journalism as his first career. He married Doris E. Fleischman in 1922.
BornNovember 22, 1891
Vienna, Austria
DiedMarch 9, 1995 (age 103)
Cambridge (MA), United States
Born 1891 in
As a Jew who had witnessed the critical role that propaganda and mass media had played in creating anti-German sentiment in Britain prior to WWI and again during and after the Nazi's pseudo-democratic rise to power in Europe, Bernays felt that the same unleashing of irrational animosity could happen in any democratic society. According to the BBC interview with Bernays' daughter Anne, Bernays felt that the public's democratic judgment was "not to be relied upon" and he feared that "they [the American public] could very easily vote for the wrong man or want the wrong thing, so that they had to be guided from above". This "guidance" was interpreted by Anne to mean that her father believed in a sort of "enlightened despotism" ideology.



Respuesta a los enunciados propuestos:

Marcadores de Tiempo: Born 1891 in Vienna to Jewish parents (...), In 1892 his family moved to New York(...), In 1912 he graduated from Cornell University (...), He married Doris E. Fleischman in 1922.

Tipo de Texto: Es una secuencia u ordenamiento de tiempo.

Idea General del Párrafo: Este párrafo se habla los aspectos biográficos de la vida del Sr. Edward Bernays quién en vida fue uno de los padres del marketing moderno y de las relaciones públicas. Siendo uno de los primeros en intentar la manipulación de la decisiones de los consumidores a nivel de sus subconcientes, tenía la creencia de que la sociedad debia ser manipulada, siguiendo el "Comportamiento de Manada" manejado por Trotter.

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